Privacy Policy

This Privacy Policy explains how MarkCo Consulting (“MarkCo,” “we,” “us” or “our”) collects, uses and shares information when you visit this website or contact us through it. It applies only to this website. Information we receive in the course of a client engagement is governed by the agreement for that engagement, not by this policy.

The short version: this is a small professional-services website. We collect what you choose to send us through the contact form, along with the limited technical information any website receives. We use it to respond to you and to run the site. We do not sell it, and we do not use it for advertising.

Information you give us

When you submit the contact form, we collect the information you enter: your name and email address (both required), a description of what you’re trying to solve (required), and, if you choose to provide them, your company, job title, company website, company size or revenue range, current marketing team or resources, and your preferred contact method.

Please don’t include sensitive personal information (such as health, financial account or government ID information) or confidential business information you aren’t prepared to share before an engagement is in place. If you email us directly, we receive whatever you include in your message.

Information collected automatically

Server and security logs

Like most websites, our hosting infrastructure automatically records basic technical information about each request, such as your IP address, browser type, the page requested, the referring page, and the date and time. We use this to operate, secure and troubleshoot the site.

Content delivery and security

Traffic to this site passes through Cloudflare, a content delivery and security provider, which processes technical information such as IP addresses to deliver pages and protect the site from abuse. Cloudflare may set strictly necessary cookies for that purpose.

Analytics

We use Google Analytics to understand how visitors use the site in aggregate — for example, which pages are visited, how visitors arrived, and whether they click a “book a call” button, start the contact form or submit it. Google Analytics uses cookies and similar technologies and collects information such as your IP address, device and browser information, approximate location, and pages viewed. It does not receive the contents of the contact form. Google’s use of this information is described in How Google uses information from sites that use its services. You can opt out using the Google Analytics opt-out browser add-on or by blocking cookies in your browser.

We also use Cloudflare Web Analytics, a privacy-focused analytics service provided by Cloudflare, to measure page views and site performance in aggregate. It records information such as the page visited, the referring page, your browser and device type, your approximate location (country) and how quickly the page loaded. According to Cloudflare, it does not use cookies or local storage and does not track individual visitors across sites. Cloudflare’s handling of this information is described in the Cloudflare Privacy Policy.

Embedded content

Some articles in our Insights section may include content embedded from other sites, such as videos or social media posts. Embedded content behaves as if you had visited the other site, and that site may collect information about you and set its own cookies under its own privacy policy.

We do not use advertising cookies, cross-site advertising trackers or social media pixels. Visitors do not create accounts on this site.

How we use information

• To read and respond to your inquiry and, if it makes sense for both sides, to schedule a conversation.
• To evaluate and prepare for a potential engagement with you or your company.
• To operate, maintain, secure and improve the website, including preventing spam and abuse.
• To understand, in aggregate, how the site is used.
• To comply with legal obligations and to establish, exercise or defend legal claims.

We will not add you to a marketing mailing list because you submitted the contact form. If we ever offer a newsletter, it will be opt-in.

How we share information

We do not sell your personal information or share it for cross-context behavioral advertising. We share it only as follows:

• Service providers that help us run the site and our business, under terms that limit their use of the information: our email delivery provider (Resend), which transmits contact form submissions to our inbox; Google Workspace, which hosts our email and, once enabled, our scheduling tool; Cloudflare, including Cloudflare Web Analytics; and Google Analytics.
• Scheduling tools. If you book a call through a scheduling link on this site, you will be using Google Workspace’s scheduling tool, which collects information under Google’s own privacy policy.
• Legal and safety reasons, when we believe in good faith that disclosure is required by law or necessary to protect our rights, property or safety, or those of others.
• Business transfers, in connection with a merger, sale of assets or similar transaction, in which case the information would remain subject to the protections in this policy.
• With your consent or at your direction.

How long we keep information

Contact form submissions are delivered to us by email and are not stored in this website’s database. We keep inquiry emails for as long as needed to respond and for our ordinary business records, generally no longer than two years after our last contact unless you become a client, in which case your information is handled under the engagement agreement. Server logs are kept for a limited period, generally 90 days, unless needed longer to investigate a security issue. Analytics data is retained according to our Google Analytics retention setting (14 months).

Security

The site is served only over encrypted (HTTPS) connections, and we use reasonable administrative, technical and physical safeguards appropriate to the information we handle. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your choices and rights

You can ask us to tell you what personal information we have about you, to correct it, or to delete it. We will respond within a reasonable time and in any event within the time required by applicable law. We may need to verify your identity before acting on a request, and we may keep information where the law requires or permits us to.

Depending on where you live, you may have additional rights under applicable privacy law — for example, the right to receive a copy of your information in a portable format, to object to or restrict certain processing, to withdraw consent, or to lodge a complaint with a data protection authority. We will not discriminate against you for exercising any of these rights. To make a request, reach us through the contact page.

You can control cookies through your browser settings. Our site does not currently respond differently to “Do Not Track” browser signals.

Visitors outside the United States

MarkCo is based in the United States, and the site and our service providers process information in the United States and other countries. If you visit from elsewhere, your information will be transferred to and processed in the United States, where data protection laws may differ from those in your country. Where applicable law requires a legal basis for processing, we rely on our legitimate interests in responding to inquiries and operating the site, on steps taken at your request before entering into a contract, and, where required, on your consent.

Children

This site is intended for business professionals and is not directed to children. We do not knowingly collect personal information from anyone under 16. If you believe a child has sent us information, please contact us and we will delete it.

Changes to this policy

We may update this policy from time to time. When we do, we will change the “last updated” date at the top of this page, and if the changes are significant we will take reasonable steps to highlight them.

Contact us

For questions about this policy or to make a privacy request, reach us through the contact page. You can also write to us at MarkCo Consulting, River Edge, New Jersey.