Senior marketing leadership, without the full-time CMO.
MarkCo helps growing companies turn disconnected marketing activity into a focused system for growth.
Talk to AudreyGet CMO expertise at a fraction of the cost
Invest in growing your business, not a full-time executive.
MarkCo Consulting is your MARKeting COmpany that will help your business become more efficient and effective with your marketing dollars.
The job of a CMO is to orchestrate a custom built marketing ecosystem designed to drive full funnel conversion to meet the right customers at the right time, and drive demand.
But orchestration doesn't mean adding a high-salaried FTE. With MarkCo, we will:
- Build the strategy
- Provide the blueprints for execution
- Guide the team
- Monitor performance
- Optimize the marketing machine
- Reinvest in growth
While you focus on what you do best, be the business.
The problem
Your business is as unique as you are. You need a marketing ecosystem that uniquely works for you.
Throwing money at a problem to see what works can get results, but it also means throwing money away at what doesn't work. A new agency, another platform, or one more junior hire will not fix a marketing system without clear priorities. When no one owns the whole picture, teams get busy without necessarily getting closer to the business goal.
Strategy without execution
The plan exists, but no one is translating it into coordinated action.
Execution without strategy
People are producing campaigns and content without a senior leader deciding what matters most.
Too many disconnected parts
Internal teams, agencies, platforms, data and leadership are all moving, but not as one system.
The MarkCo model
Be proud of your marketing team—they know how to get it done! Add MarkCo to the team to prioritize what needs to get done.
Your people know your business and are the specialists who know their channels. MarkCo provides the senior marketing leadership that connects them—setting direction, making tradeoffs, aligning resources, and holding the system accountable.
How MarkCo worksThe doers
Internal marketers, agencies, freelancers and specialist partners — already doing the work.
The designer
MarkCo — a fractional CMO that creates the marketing system.
What MarkCo does
Marketing ecosystem custom designed to grow your business.
- 1
Immersion
MarkCo will walk in your shoes to get to know your business inside and out — how it works and how it is perceived by your customers.
- 2
Diagnostics
MarkCo will identify what is working, and where there are opportunity gaps.
- 3
Solution Architecture
MarkCo will systematically define how each discipline of marketing will work to grow your business within your defined budget.
- 4
Operationalization
MarkCo will blueprint the process your marketing team needs to operationalize your custom built marketing ecosystem.
- 5
Optimization
MarkCo will create and monitor a measurement framework with defined KPIs to track wins and flag flaws that let us move fast to get the most out of your marketing dollars.
Credibility
25+ years inside the systems that make marketing work.
Audrey E Youngin has led marketing across product, CRM, digital, omnichannel, influencer technology, integrated agency leadership, healthcare and marketing transformation. Her career has included Panasonic, American Express, Bank of America, Citi, Traackr and Eli Lilly—giving MarkCo a perspective that spans brand-side, agency, technology and enterprise transformation.
- Panasonic
- American Express
- Starwood Hotels
- Costco
- ConAgra Foods
- Bank of America
- Citi
- American Airlines
- Kadence International
- Wall Street Journal
- Traackr
- L'Oréal
- Shiseido
- Merck
- NVIDIA
- Microsoft
- Sanofi
- Amore Pacific
- Maesa
- Calvin Klein
- Revlon
- Beekman
- CVS Health
- Walgreens
- Eli Lilly
- Mounjaro
- Trulicity
- Zepbound
- Ebglyss
- Kisunla
Career experience, not MarkCo clients or endorsers.
Before you hire another marketer, make sure you know what marketing needs to do.
A short conversation can help determine whether you need a fractional CMO, a focused diagnostic, or something else entirely.
Talk to Audrey